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Catalog / neer1304 / Target-Selection-in-Direct-Marketing
Public GitHub Catalog Discovered Oct 5, 2026

neer1304 / Target-Selection-in-Direct-Marketing

Task is to predict the potential customers interested in buying an insurance policy. Information about customers consists of 86 variables and includes product usage data and socio-demographic data derived from zip area codes. The data was based on a real world business problem. The training set contains over 5000 descriptions of customers, including the information of whether or not they have a insurance policy. Reference Data set - http://kdd.ics.uci.edu/databases/tic/tic.data.html

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