viperformance/CarMag
VI Performance is packed full of awesomeness with an amazing team of writers, artists, photographers and graphic designers. Terry Denomme of Canadian Hot Rods magazine who will be bringing his popular "My Car" column to VI Performance where he will feature some of Vancouver Island's best hot rods and classic cars. Other writers include Gerry Malloy of Canadian Auto Dealer, David C. Atkin from Auto Revival, Benjamin Hunting who's written for several publications such as Sportscars.org, Boston Bimmer Magazine, Autotropolis &Tundra Headquarters, Christopher Smith from The Winding Road as well as local writers with a passion for writing about cars, trucks, motorcycles, racing and the custom culture or lifestyle itself. We are excited to be providing 10,000 copies of a full color glossy magazine to our local readers from Victoria to Campbell River. The magazine will be distributed to local advertisers where performance technicians, car enthusiasts and adrenalin seeking gear heads are sure to be found! The magazine will also be available online with more interactive content such as video footage of drag races and links to many other sources for motorsports and restoration projects. Topics include: Tuner Cars, Oval Track Racing, Drag Racing, Off-Road, 4x4, Performance, Autocross, Hot Rods, Classics, Custom, Modified, Car Show/Race Schedules & Coverage, Cartunes and more! Advertising rates reflect the value of reaching your target market while providing timeless advertising as readers hang on to the magazine as a keep sake to be collected and shared with friends. We are matching the quality of your service with the lifestyle of our readers. This is not your average car magazine! We look forward to captivating our readers with stimulating content sure to leave a lasting impression. With so many advertising options available, I'm sure you have questions as to why you should promote your business in this magazine. Magazine advertisements work better for response, as potential buyers are in a different frame of mind when it comes to the larger corporate style adverts. One of the advantages of full color magazine is that you have an advertising media that lends itself to creativity. Magazine ads for high performance or luxury cars, show a car in an environment that is stimulating to the reader giving them a vision of owning and driving that car. One of the main advantages of print media is its capacity to excite and stimulate when people are in a relaxed frame of mind. While newspapers offer print media, their purpose is somewhat different in that they are providing up to date local news, while magazines offer a targeted audience specific to the market of the businesses they approach in line with the content of the magazine. While internet advertising has the edge on cost per lead terms, print media is more easily carried on a person and shared more instantaneously amongst friends and colleagues. Research studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet. According to research from JackMyers, when consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines ranked at or near the top of the list. One of the other main advantages of print is its credibility. Consumers trust and believe magazines and magazine advertising more than any other media. Simmons Multi-Media Engagement Study shows magazines score higher on being "trustworthy" compared to Television or the internet If you see it in print, it usually holds a higher position of respect and value.